In 2022, savvy sales professionals know that understanding and leveraging insights from human psychology can be a powerful differentiator. There are a few basic principles of psychology that can help sales professionals better understand a buyer’s needs, to create a value proposition that wins you the deal. Learning to be a “sales psychologist” begins with DISCOVERY. This session led by Anita Nielsen will show you how to tap into buyer psychology and learn about their operational, emotional, and personal needs. Understanding these needs positions you to develop and deliver a differentiated value proposition so you can win bigger and better while creating customers for life.