Business development, like all things sales, is a human-contact sport! Often, when considering creative approaches to drive business relationships, we start with tactical methodologies. Those methodologies often come complete with their own glossaries, such as:

• Prospects
• Hunting 
• Kill 
• Closing 
• Chase
• Go After
• Target
• Take Down
• Gatekeeper 
• etc. 

To name a few which frames how we think about our business, and the people we serve through them.

How often do we assess the downstream impact of those glossaries, to make adjustments in our language to better serve our objectives? Language shapes mindset, mindset shapes behavior, and behavior shape our business outcomes. During this interactive session, Dejaun Brown will break down how this is impacting your team's sales performance and how to improve it.