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TSE Certified Sales Training Program

Giving sellers the blueprint for closing more deals

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Are You Struggling With Sales?

  1. Fear of rejection
  2. Cold outreach and following up
  3. Closing
  4. Losing deals because of price
  5. Knowing the right questions to ask your prospects
  6. Having an effective sales process to follow

TSE Certified Sales Training Program is Perfect for B2B Sales Reps!

Whether you’re brand new and learning how to sell, a seasoned seller not seeing the results needed to become a top performer, or a struggling salesperson without a process looking for motivation and new sales skills, The Sales Evangelist Certified Sales Training Program is just for you.

You will learn how to overcome the common barriers holding you back from mastering the fundamentals of effective selling.

In The Sales Evangelist Certified Sales Training Program, I will walk you through our proven step-by-step process to becoming a great seller. With short, high-quality training videos jam-packed with actionable strategies, you will be closing more deals in no time!


Your Instructor


Donald Kelly
Donald Kelly

As The Chief Sales Evangelist for TSE, I oversee business development strategies for small to mid-size organization. I also conduct workshops, keynote presentations, design sales processes, offer sales team training and coach sales individuals and executives. In addition, I'm the host of The Sales Evangelist podcast with over 1.8 Million Downloads.


If I Can Do It, You Can Too…


I was in your exact same situation: frustrated with my sales results, spinning my wheels making cold calls, and too broke to pay rent. Fortunately, I was able to enroll in a great sales training program that taught me how to find more prospects, have more meaningful sales conversations, and eventually close more deals. This led to me becoming a top-performing B2B software sales rep. Over the past 5 years, I have taught those same principles to hundreds of B2B sellers all over the world in a variety of industries.

"Donald provides training which speaks to current situations that sales people are all experiencing today, so it's relevant"

- Katie Henderson, Enterprise Account Executive

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How It Works…

Step One: Sign up for the course

Once you have decided the program is for you, sign up on your own or contact one of our team members if you need assistance.

Step Two: Work at your own pace or join our group coaching option

You can take each course at your own pace or join our group coaching and get step-by-step in-depth coaching with our certified sales facilitator. Each semester (every 12 weeks) we launch a new group coaching session. We will spend 4 weeks mastering each section.

The sections of TSE Certified Sales Training Program include:

  1. Prospect Like an Evangelist: Learn how to find, attract, and engage the ideal customer for your company.
  2. Create Irresistible Value: Master the fundamentals of discovering what really matters most to your buyers and delivering it.
  3. Help Buyers Close Themselves: Understand and implement the core principles of a great closing.

Step Three: Dive into the content and start mastering sales

With 3 hours of solid, short, easy-to-follow videos, you can begin to master sales in no time. Find the right prospects, schedule appointments, ask the right questions, build value, and close more deals than ever before. Upon successfully completing the course, you’ll be presented with a certificate of completion.

The Sales Evangelist Certified Sales Training Program was designed with new and struggling sellers in mind. The course has been structured to help you build lasting habits and master the critical areas of sales. If you’re a first-time salesperson looking for help each step along the way, this program is for you.

  1. Value-Rich - There are three main modules covering all the common challenges you will face at this phase of your sales career.
  2. Customizable Experience - You’re able to take the course at your own pace or join our LIVE weekly call with a Certified Sales Trainer and other sellers from different industries who will enhance your education and accountability.
  3. Clear, Actionable Strategies - During each course within the program, you’ll get access to actionable strategies that are easy to implement.
  4. Exclusive Facebook Community - As a member of the TSE Certified Sales Training Program, you’ll get access to a private community of other sellers engaged in the program with whom you can exchange ideas and discuss coursework.
  5. Course Workbooks - You can take advantage of printable workbooks that will help you implement the strategies you’re learning and keep track of your learning experience.

"Donald's training is high caliber and will help you elevate your game to new levels"

- Paul Murray, Sales Consultant

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I Believe ANYONE Can Sell…

If you have a desire to succeed coupled with the proper training, I believe anyone can sell effectively. It is not complicated. You don’t have to be born a natural salesperson. Your looks and gender don't matter. Your family background and heritage don’t matter. What matters is your WHY, and your unquenchable desire to know the right things to do and when to do them. If you bring the desire, we will guide you through the process of becoming a master seller.

Sections of the Course
  1. Prospecting Like An Evangelist: Learn how to find, attract, and engage the ideal customer for your company.

During this section, you will learn the foundational principles to finding, attracting, and engaging the ideal B2B customers in 2019 without being pushy or sleazy. You will learn how to use social media, email, the phone, new media, and other creative means of attracting customers who are more likely to buy your product or services.

2. Creating Irresistible Value: Master the fundamentals of discovering what really matters most to your buyers.

During this section, you will learn the fundamentals of creating irresistible value. You will learn how to listen for core challenges, ask in-depth questions, take advantage of storytelling, and help your potential customer discover business-killing challenges they have overlooked or are unaware of.

3. Helping Buyers Close Themselves: Understand and implement the core principles of closing.

During this section, you will learn how to close the deal by helping the buyers persuade themselves. Jeffrey Gitomer teaches that people love to buy but hate to be sold. We will show you how to help your buyer feel in charge and make the best decisions for them and their business.

You will learn how to effectively negotiate, stop losing deals based on price, and avoid the dreaded “Let me think it over.” You’ll overcome deal-killing objections and start more deals than ever before.

Frequently Asked Questions


What if I can’t make a session?
If for some reason you’re unable to make a session, no worries. We will record each session and add them to our archive within 24 hours.
How long is each group coaching session?
The group coaching sessions generally last 1 hour each week.
Is there a team rate if I buy more than one seat?
Yes. If you are trying to get multiple sellers in the program, we offer group rates. Contact a team member for details.
Could I get my company to pay for this?
Yes. Many companies allow for professional development and will offer reimbursement for the course. We can provide invoices as needed and a certificate upon completing the course.
How long is the program?
Since you can work at your own pace, it varies based on how fast you complete the three sections. The group coaching program will last 12 weeks.
How big are the group coaching sessions?
Typically we like to keep the group coaching sessions around 20-30 people to offer the best learning experience for each individual.
Are refunds available if I'm not happy?
Yes, if for some reason you are unhappy with the course, we have a 30 money back guarantee.

"Donald has the incredible ability to take the knowledge that you know in your head and allow it to migrate to your heart. He is the real deal in every way!"

- Jim Henderson, Sales Manager

Course Curriculum



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